Prada
Enter 2021 New Possibilities
Campaign 2021
Dapper Tapper Magazine
Prada is joining in the Lunar New Year celebrations with the campaign ‘Enter 2021. New Possibilities’, which invites everyone to open the door to the new year together and share their resolutions for the months ahead.
To mark the Enter 2021. New Possibilities campaign, Prada has created a special collection of exclusive men’s products – including the new Spazzolato cross-body bag, made of brushed calfskin.
This symbolic entrance features some of the biggest names from the worlds of entertainment and fashion like singer Cai Xu Kun, winner of Best New Artist of the Year at the GQ Men of the Year Awards.
The young star is filmed on a metaphorical journey into 2021, one they encourage us to follow. Starting in suite 2020 in a stylish and mysterious hotel, he walks along parallel corridors and find himself facing suite 2021, where a whole new world awaits.
A variety of exciting scenes appear behind the door including a rooftop, where Kun meets friends against the backdrop of a modern metropolis.
This confident, determined and forward thinking attitude and the invitation to adopt a new perspective is also addressed to viewers, who have the opportunity to personally interact with the campaign in a variety of ways. Viewers will be able to register their New Year’s resolutions to positively enter the Year of the Ox through the pop-up store on the PRADA website, and activate multiple AR filters on TikTok to share their best New Years wishes.
According to the lunar calendar, 2021 is the Year of the Ox, a stable, reliable and diligent animal, and he appears in symbol form throughout the campaign.
