Loewe is taking the playful masculinity that has characterized the brand’s evolving men’s collections to a new level.
Loewe has collaborated with Tyler Mitchell, the rising talent best known for shooting Beyoncé for the September 2018 cover of US Vogue, to showcase Jonathan Anderson’s Menswear Fall 2019 collection.
The collection, which had its runway debut in Paris last January, used the historic locations of Piedra del Rey Moro and Museo de Santa Cruz in Toledo, Spain as its picturesque backdrop.
Known as the “City of the Three Cultures”, Toledo’s societal and monumental identity has been forged by the influences of the Christians, Muslims, and Jews, who have all co-existed there over the course of its long history. It was declared a World Heritage Site by UNESCO in 1986 for its extensive cultural heritage. Defined by this unique nexus of social, architectural and historical diversity, the city reflects the complex ideals of the collection and the look book concept.
Some of the images created by Tyler Mitchell include strange inflatable white and yellow objects. Their abstract volumes sharply offset the stone textures of the natural and man-made settings. These shapes reconfigure the landscape of walls and rocks with a sense of scale and depth, all while creating a visual link to the silhouettes and colors featured in the collection.
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