What do Chance the Rapper, Iman and Suboi have in common? These three characters were chosen to unveil the first images of the KENZO x H&M campaign made by the iconic Jean-Paul Goude.
There will be seven ambassadors for the campaign of collaboration between the Swedish giant and the Parisian fashion house and the complete campaign cast will include globally celebrated personalities from fashion, music, arts and activism like Rosario Dawson, Ryuichi Sakamoto, Chloë Sevigny and Xiuhtezcatl Martinez.
For the campaign, Goude has used his signature hand-made cut-up style, slicing and reassembling the prints to express the exuberance and character of the collection. Accompanying the first revealed campaign images are three films by Swedish director Max Vitali, featuring interviews with Chance, Iman and Suboi in which we can hear powerful messages of creativity and individuality.
