H&M, the Swedish fashion giant is the latest brand to bet on the movement that is changing the way the new collections are presented and sold: “See now, Buy now”
The H&M Studio SS17 collection, famous for being presented during Paris Fashion Week, will be the brand’s first to have this format. This way, fans and consumers will be able to immediately buy all the pieces that will appear in the runway show scheduled for next March 1 at the Tennis Club de Paris, famous for being the stage of Céline’s shows.
Just seconds after the last model walks the runway, the collection will be available on hm.com and a day later in selected stores around the world.
Will there be men’s clothing in this collection? The answer is yes and after seeing the lookbook we can say that we want all the pieces, especially the see-through anoraks, the loose pants and the bomber jacket in electric pink.
