How do you do sexy? Perfectly filtered or in real life raw?
Calvin Klein unveiled the new autumn 2019 Calvin Klein Underwear campaign, #MYCALVINS IRL, that celebrates two different perspectives of what sexy looks like.
#MYCALVINS IRL features a cast of bold personalities including supermodel Naomi Campbell, DJ and producer Diplo, Euphoria star Jacob Elordi, NFL player Odell Beckham, Jr., model Matthew Noszka, actress Jelly Lin, supermodel Bella Hadid, model Cara Taylor and musicians Beth Ditto and Lay Zhang.
The campaign’s vulnerability and confidence expose a new, spirited idea of sexy. Each of the protagonists is comfortable in their skin and each confident in their Calvin’s in two very different forms: filtered at a photoshoot and stripped-down at home.
In a brand premiere, EXO’s Lay Zhang has been named the first-ever Chinese global ambassador of Calvin Klein Jeans and Calvin Klein Underwear and makes his debut in a series of high-energy videos by Bardia Zeinali and expressive still images by Daniel Jackson, the campaign brings to life the playful and pure perspective of sexy; one that encourages self-expression and underscores the idea that being sexy is a state of mind.
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