Calvin Klein
Pride Campaign 2020
#ProudInMyCalvins
Dapper Tapper Magazine
CALVIN KLEIN’s latest campaign, #PROUDINMYCALVINS is a celebration of self-esteem and all varieties of gender identity. It encourages self-expression without a filter and to accept the interests, passions, personalities, defects, beauty, sexuality, gender and pride of each person.
Photographed by Ryan McGinley, the photo and video series stars Alma Elsesser, Chella Man, Gia Woods, Jari Jones, MaryV, Mina Gerges, Pablo Vittar, Reece King and Tommy Dorfman, in the CALVIN KLEIN Pride Limited Edition Collection. Each talent is captured in unexpected and genuine moments that highlight its stories and personality in a more intimate and relaxed setting. The CALVIN KLEIN Pride Limited Edition Collection includes a selection of the brand’s iconic pieces such as underwear, casual wear and accessories with striking rainbow details.
Calvin Klein has partnered with a group of LGBTQ + organizations around the world, both in celebration of the Pride collection and in continually sharing and supporting the message. This year, due to the COVID-19 pandemic situation, Calvin Klein has partnered with OutRight Action International in its COVID-19 LGBTIQ+ Global Emergency Fund, offering emergency financial resources to LGTBQ + organizations around the world that are helping to people affected by COVID-19. The Fund will also support OutRight Action International’s work to document and respond to the impacts of the crisis on LGBTQ + communities.
Additionally, Calvin Klein is proud to support the onePulse Foundation, the non-profit organization established by the owner of the Pulse nightclub, following the June 12, 2016 shooting in Orlando, Florida. Calvin Klein, along with parent company PVH Corp., has committed funds that will be used to build the “National Pulse Memorial and Museum” – planned for opening in 2022 – and also support a grant awarded in honor of Frank Hernández, CALVIN KLEIN store manager in Orlando, who was among the 49 people whose lives were tragically taken away.
Calvin Klein is honored to be a sponsor of PGLAG, the first and largest organization for LGBTQ + people, their parents, families and allies committed to creating a world where diversity is celebrated and all people are respected, valued and accepted.
