Brioni is experiencing one of the most unexpected revivals in the indsutry.
Few months ago, Justin O’Shea was announced as the italian house’s new creative director. After the news, the world couldn’t wait what O’shea would be working on. Time flew, and just a week ago, Brioni’s new creative director revealed his very first campaign. ¿The result? A brand new beginning for Brioni holding hands with rock band, Metallica.
Photographed by Zackery Michaeal, Brioni’s new dna is inspired by real men. The black and white images portray the members of the band: James Hetfield, Lars Ulrich, Kirk Hammet and Robert Trujillo wearing the iconic tuxedos of the house. Besides this, they also wear the brand’s newest piece: the continental jacket.
Could this be the great awakening Brioni was waiting for? We’ll have to take a seat and wait to see what Justin O’shea has been working on.
