The new Spring 2016 campaign for Loewe shows how the brand has taken very seriously the goal to renew themselves, leaving behind everything that characterized them for years.
Jonathan Anderson, creative director of Loewe, is inspired by oriental motifs, anime and rockets traveling the space, in silhouettes resembling combat wear and some conventional forms as well. There is no doubt that Anderson is still looking for a new classic, and throughout the journey, we will be able to see all the stops along the way.
