Unique paths and universal emotions
Ray-Ban #ProudToBelong campaign focuses on the human moments that connect us and allow us to find our sense of belonging.
Each person makes his own trip. But wherever you go, one thing is clear: there are moments in life that mark the path (laughter, rush, tears) and those moments of authentic connection shape what we are. When we make our moments and throw ourselves headlong at each stage of the journey, we find the path to belonging and we can be ourselves.
It is not just about belonging, but about belonging with pride.
The #PROUDTOBELONG campaign, a tribute to those shared moments that connect us, focuses on three key feelings that give life to Ray-Ban pure essence: vulnerability and empathy, passion and joy, and confidence and pride.
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