Arnette is taking the state of youth culture to the next level by presenting an iconic new image with none other than Post Malone.
The change from skate and surf style to the exaggerated reality of the urban environment is as relaxed as the brand’s always young attitude. At the rhythm of the trap, the renewed logo and the new design concept stand out for having a general street style, and Post Malone is the ambassador of the brand.
“Arnette is an unconventional brand and I am an unconventional person,” said Post Malone. “I was able to participate in a really active way in this collaboration. You should be able to wear sunglasses anywhere”.
The campaign, defined by a striking tone but at the same time completely relaxed, presents a young and wild attitude. Posty’s authentic hard-to-match style, which was photographed in the Arizona territory before the unfiltered haze of the desert, frames the picturesque contradictions of moments of relaxation in his extremely active lifestyle.
In addition, all upcoming releases will have an advantage over the endless summer trend: they will be fully sustainable. Made with environmentally-friendly BRT600LS bio-plastic, in a recycled elastane case and a special presentation, Arnette makes sure that the only thing that generates a high impact on the frames is their appearance.
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